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Case Study

Piedmont Office Realty Trust: 1075 West Entrance Drive - Auburn Hills, Michigan

Case study highlights:

100% leased in just eight months
By properly positioning Piedmont’s 210,000 square foot office building and telling the
right story, we successfully leased the property.
Using our platform to create the solution
Chrysler had declined the property as a solution twice, but we remained confident
that ours was still their best option.
Shifting into overdrive
Our project management team created a detailed timeline exhibiting the cutting down and
assembling over 1,400 cubicles in under 60 days convincing Chrysler that the move was right for them.


Piedmont Office Realty Trust awarded Jones Lang LaSalle’s Detroit office the leasing assignment for 1075 West Entrance Drive in August 2010. Located in Metropolitan Detroit the property is a 210,000-s.f. office building. Our expertise was required to effectively address the following challenges to land Chrysler’s tenancy:

  • 1075 West Entrance Drive was the most expensive of options available to Chrysler.

  • 1075 West Entrance, while fully furnished (a requirement for further consideration by Chrysler), was filled with a furniture system that featured 70-inch-high cubicle panels. This was a problem because:

    • The panels’ height blocked natural light, making the space feel claustrophobic.

    • During Chrysler’s multiple tours of the building, representatives said, “We love your cafeteria, we love your lobby, we love your back-up generator, we love your landscaping and parking and security. But we hate your furniture.”

Our project management team addressed the height of the panels by suggesting to cut each panel down to the desired size and realigning various areas to create Chrysler’s preferred employee density. These changes addressed and met Piedmont’s tight tenant improvement budget. However, Chrysler was still not convinced that our furniture plan would work, and as a result, they’d decided to pursue an alternative location.

We persisted with Chrysler and since they were having trouble visualizing our solution, we decided to have one cube cut down to match the exact height they were looking for, that same evening. Our project management team created a detailed timeline to help us illustrate that not only could we reconfigure the furniture, but we could also meet Chrysler’s time constraints for delivering the whole project.

When Chrysler arrived the next day, we went through our timeline and the scope of work. Then we took the whole group upstairs to look at the new cube, and Chrysler was amazed at how good it looked and how cutting down the panels could cause such a transformation. That was the moment they decided ours was the best solution—and they would be moving into 1075 West Entrance Drive.

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