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Case Study

Stirring the waters globally wins support for new Shanghai deepwater port

The Port of Shanghai, long one of the world’s busiest, was becoming a victim of its own waters, which were too shallow to accommodate some of the largest modern commercial ships.  The municipal government responded by developing the nearby Yangshan Deepwater Port, surrounded by a 30,000-acre manufacturing and logistics zone deemed the largest industrial development in Chinese history.   When the port opened in 2006, the project, named Lingang New City, needed to quickly attract space tenants to offset massive development costs.  The development group retained Jones Lang LaSalle to implement a global marketing campaign and represent Lingang as international landlord.

Our international port management practice team based in Los Angeles developed a formal marketing effort including promotional events to attract targeted select industries in North America and Europe, while our China services team identified prospective site parcels in Lingang New City and helped interested parties cut through language barriers and other international transaction challenges.  Already Lingang has been chosen as the first point of Chinese entry by the five largest cold storage companies in the U.S., and new development includes a leading-edge flagship 250,000 square foot freezer warehouse.  Lingang is now one of the most recognized industrial projects in the world, and is expected to help propel Shanghai to recognition as the number one port in the world by 2012.

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