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Case Study

Enhancing Herbalife's brand, through superior market insight

Herbalife teamed with Jones Lang LaSalle to prepare a real estate plan supporting the company’s new vision and strategy of broadening the product lines and brands, streamlining business operations, and enhancing culture. The process included strategic planning, site evaluation and transaction structuring based on yield expectations in the capital markets, and a workplace productivity analysis with Jones Lang LaSalle’s provider, Gensler, an architectural and planning firm. The real estate plan resulted in the negotiation of four leases for more than 370,000 s.f. of new space and consolidation of five separate locations to two.  The state-of-the-art facilities saved Herbalife $7.9 million over ten years.
 
The first identified project was the development of the Herbalife America’s Headquarters, a 4-story 187,000 s.f. campus style building in Torrance California. Jones Lang LaSalle successfully leveraged the market dynamics to negotiate the most competitive lease while maximizing Herbalife’s flexibility by minimizing operational and occupancy costs.  Herbalife’s brand and image were increased due to high visibility campus and building top signage, employee recruitment and retention were dramatically improved due to convenient location and open-environment layout.
 
“Herbalife Plaza was important for us on several levels.  Our employees moved into newly renovated, completely ‘Herbalized’ space.  Understanding our culture, Jones Lang LaSalle worked with us to further promote an active, healthy lifestyle by helping plan the Team Herbalife Fitness Center and the Mark Hughes Café.  The open layout lends itself to employees collaborating and increases camaraderie.  As a corporation, we respect each other and succeed as a team, and our new Herbalife Plaza brings those values to life,” said Michael O. Johnson, CEO of Herbalife.
 
During the 2 year process financial service played a vital role in illustrating the economics of the deal, and was instrumental in securing board approval.  Project and development services played an invaluable role through out the process by assisting with cost estimates for construction in financial analysis, adding input to proposal and lease negotiations and finally adding value and saving Herbalife $2.5 million on the $20 million construction contract.  The project was complete on time and under budget.
 
Other projects include Corporate Headquarters - 64,000 s.f. in Downtown Los Angeles at LA Live, The Japan Headquarters in Tokyo, sales centers in Johannesburg, South Africa and Lima, Peru and distribution centers in Memphis, Tennessee and Carson, California.  Sales Center facilities in Dallas, Los Angeles, China and Thailand are underway. 

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